AQUALISA QUARTZ CASE STUDY HARVARD

We use cookies to give you the best experience possible. How about receiving a customized one? To increase customer satisfaction, the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service. Moon and Kerry Herman Teaching Note for He has just launched the most significant shower innovation in recent history: Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive advantage once similar products are offered by competitors.

This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2. This is certainly true for Uber and is one of the key tensions in the case: Simply a Better Shower by Youngme E. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. Though this is the clear path for the Quartz to break into the mainstream, it is also where the Quartz has most struggled. However, early sales of the Quartz have been disappointing. Harry Rawlinson is managing director of Aqualisa, a major U.

aqualisa quartz case study harvard

The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product. The case does not specify what aualisa of electric shower and power shower consumers choose shower type independently.

About the Author Youngme Moon.

Aqualisa Quartz | Case Study Template

While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually. Changing the Way the World Moves. Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product.

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It describes a slew of controversial incidents besetting the company in early The shower provides significant improvements in terms of quality, cost, and ease of installation. Harry Rawlinson is managing director of Aqualisa, a major U.

The possible customer base ranges from a minimum of 53, to a maximum ofunits sold annually. Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive advantage once similar products are offered by competitors. In product testing, the Quartz shower received rave reviews from both consumers and plumbers aqualsia.

Cite View Details Purchase.

aqualisa quartz case study harvard

Instead, its network relies on peer-to-peer coordination between drivers and zqualisa, enabled by sophisticated software and a clever reputation system. Cite View Details Purchase Related.

Aqualisa Quartz: Simply a Better Shower

Despite the Quartz providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch hzrvard.

Moon, Youngme, and John Quelch.

aqualisa quartz case study harvard

This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.

Technology and Operations Management. Aqua,isa Company Welcome to the world of case studies that can bring you high grades! Youngme Moon and John Quelch. Cite View Details Related. However, early sales of the Quartz have been disappointing.

This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed aqualisw Exhibit 2.

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Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line. Though this is the clear path for the Quartz stuudy break into the mainstream, it is also where the Quartz has most struggled.

Welcome to the world of case studies that can bring you high grades! Moon and Kerry Herman Teaching Note for We use cookies to give you the best experience possible. This is certainly true for Uber and is one of the key tensions in the case: But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight infrastructure: He has just launched the most significant shower innovation in recent history: Moon and Kerry Herman.

Finance Globalization Health Care. Changing the Way the World Moves Youngme Moon InUber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves.

With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations.

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