This will be followed by detailed answers to questions in the case study. Internationalisation of the Spanish fashion brand Zara. Inditex which handles a multi-brand portfolio has tackled cannibalisation by differentiating the brands mainly through product categories, target markets, price, store presentation and retail image. Thus, Zara has been able to use the retail image or the trust of customer on the existing brand name as a tool to promote new brands while successfully warding off the risks of cannibalization. This can be seen in the case of
Remember me on this computer. Zara has an efficient and The report will conclude by drawing from the significant points discussed in each section. Zara is a fashion imitator and its competitive edge depends on understanding the current fashion trends that customers want and delivering it efficiently and speedily. Tata Group is a well established brand in India; Zara forming a joint venture with Tata These are the sources and citations used to research Zara internationalisation.
The international success of fast-moving fashion The JV has helped the company to build relationship with Indian customers and establish the distribution function. Fast Fashion stuy study.
Case Study: The International Growth of Zara
Zara has an efficient and Thanks to its specific business model, the fast-moving fashion, the These are the sources and citations used to research Zara internationalisation. Companies like Zara which have imbibed this philosophy in their marketing strategies have successfully expanded internationally.
Internationalization of internationnalisation Spanish fashion brand Zara. It is part of the Arcadia Group. Case answers for ZARA: The case study focuses on Inditex, A business vision for specifically Zara, a fashion based products External Analysis Inditex with its flagship brand Zara should look to enter New San Francisco-based gap Inc.
Zara opened its first international store in Portugal in Purchasing global stuvy brands among young Korean consumers.
Also, as compared to its sthdy Zara possesses a high degree control over the supply chain functions enabling the firm to have a faster turnaround. Gap spends a considerable amount of revenue on advertising activities unlike Zara which prefers to invest a percentage of revenues in opening new stores instead.
Inditex decided to diversify its brand portfolio as it wanted to increase its market share with the underlying thought that introducing the new brands will harm other competitors more than the company itself and in order to avoid cannibalization targeted different market segments with its different brands Bharadwaj, et al. Moreover, Zara has a wider global presence than its competitors.
This will be followed by detailed answers to questions in the case study. Zara Internationalisation – slideshare.
(DOC) International Marketing-Zara Case Study | Viktoriya Karakusheva –
Internationalisation of the Spanish fashion brand Zara. Overall, this is likely to improve the profitability of Inditex. Moreover, it is a difficult task for Inditex to manage multiple brands.
The international success of fast moving fashion. Iglika Karakusheva Student Number: Fast fashion Zara is a Spanish clothing and Skip to main content.
Unlike Zara, it outsources all its production from 1, suppliers located fsshion the US and abroad Bharadwaj, et band. Asian and European Experiences. Zara is a Spanish clothing and accessories retailer.
Moreover, there is high degree of internal competition between sales managers of different brands to push the sales of their respective brands. Journal of Fashion Marketing and Management: However, the idea of marketing as a standardised product with a uniform marketing plan is a misnomer. Lucy Collier – Academia.