ITC E CHOUPAL CASE STUDY SOLUTION

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Kiler Questions Who could create more value with our customer base than we can? They also handle the physical transportation of the goods and earn a commission on it. How do we know it is effective? Privacy Policy Designed by Smitinfotech. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. How do we know when we achieve our goals? This can be exchanged for other ITC products. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Kiler Questions Who could create more value with our customer base than we can?

How do we know when we achieve our goals? What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

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Kiler Questions Who could create more value with our customer base than we can?

Case Studies

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Farmers using e-Choupal on an average receive 2.

itc e choupal case study solution

How do we know it is effective? Copyright The DeSai Group. ITC gains as intermediaries are removed, and transportation costs decrease.

This can be exchanged for other ITC products. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

They also handle the physical transportation of the goods and earn a commission on it. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Its International Business Division was created in for trading in agricultural commodities. Why is it Innovative.

itc e choupal case study solution

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. ITC also uses e-Choupal studj a medium to advertise consumer products.

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The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Privacy Policy Designed by Smitinfotech. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

The intermediaries were not removed from the value-chain, instead they were made as samyojaks soultion who assist ITC in setting up new e-choupals. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

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